A Characters View, Drugstore Cowboy Essay Example for Free

A Characters View, Drugstore Cowboy Essay One page essay for Theater 19 acting class Due March 13 2012 By Charles (Chuck) Borges March 13th 5:30am This short essay is about a character in the film â€Å"Drugstore Cowboy† Bob. This is what I think his character is like, and what’s going on in his life before this next scene. Bob is a ringleader or mastermind of an underdeveloped group of drug store robbing addicts who Procure their vices by stealing them from local pharmacies. Bob likes doing drugs. He likes the whole lifestyle. While in the proses of robbing these establishments, Bob gets a euphoric Sense of power. The adrenalin rush is like no other. He risks going to jail, and losing his Freedom to obtain that rush at any expense. As long as it doesn’t come out of pocket. You see, Bob is a poor man He’s a hype that can shoot up enough dope to kill a horse. But that was then, and this is now. As he sits and ponders his mass confusion that he Called a life, in a small room, in some apartment complex, ran by a person like himself. An X Junkie named Tom. To say the last six months have been easy on Bob would be a lie. Sobriety Is kicking his ass and He’s starting to feel bored and becoming restless at work. Not a good sign. The daily grind was starting to bore into Bob like a drill bit. The addiction was winning its way Back into his life and he knew it. Bob’s life was better now. He has his boring job, boring apartment, boring life. But all in all, a respectable existence, surrounded by regular people with regular, Similar lives. But he’s still feeling alone and thinking of the good times he used to have with a Certain somebody he shared his tawdry past with. He’s feeling melancholy about the way he left her, but knowing that deep in his heart , it was the best solution from a destructive path. But still he is wondering to himself ,† I wonder what ever happened to my buddy who’s girlfriend died, and if they will ever find her body . † I’m thinking , he’s wondering â€Å" Is Diane alright?

Comparing Apocalypse Now and Heart of Darkness Essay -- Movie Film com

Comparing Apocalypse Now and Heart of Darkness   Ã‚   In the opening scenes of the documentary film "Hearts of Darkness-A Filmmaker's Apocalypse," Eleanor Coppola describes her husband Francis's film, "Apocalypse Now," as being "loosely based" on Joseph Conrad's Heart of Darkness. Indeed, "loosely" is the word; the period, setting, and circumstances of the film are totally different from those of the novella. Yet, a close analysis of character, plot, and theme in each respective work reveals that Conrad's classic story of savagery and madness is present in its cinematic reworking. The story of Heart of Darkness is narrated by its central character, the seasoned mariner Marlowe, a recurring figure in Conrad's work. "Apocalypse Now" features a corollary to Marlowe in Captain Willard, a U.S. Army special forces operative assigned to go up the Nung river from Viet Nam into Cambodia in order to "terminate the command" of one Colonel Walter Kurtz whom, he is told, has gone totally insane. It is fitting that Marlowe's character should be renamed, as Willard differs from Marlowe in several significant ways: 1) He is not the captain of the boat which takes him and a party of others up the river; 2) He does not reflect the deep psychological and philosophical insights that are a signal feature in Marlowe's character, and 3) He is sent on his mission specifically to kill Kurtz, unlike Marlowe who is simply piloting others in the capacity of captain of a steamboat. However, Willard does communicate Marlowe's fascination (growing, in fact, into an obsession) with Kurtz. Al so significant is the fact that he holds the rank of captain, tying in with Marlowe's occupation. As to the character of Kurtz, it is worth noting that while signi... ...it, and Kurtz, whose soul went mad, all remain relatively in tact.  Ã‚   One can still feel "The horror, the horror,"    Works Cited and Consulted Brooke, Riley. "’Heart’ Transplant." Film Comment Sept.-Oct 1979: 26-27. Browne, Ray B, ed. Rituals and Ceremonies in Popular Culture. Bowling Green: Bowling Green University Popular Press, 1980. Conrad, Joseph. Heart of Darkness and The Secret Sharer (New York: Doubleday & Co., 1978) Coppolla, Francis Ford, dir. Apocalypse Now. Perf. Marlon Brando, Martin Sheen. 1981. Dittmar, Linda and Michaud, Gene, ed. From Hanoi to Hollywood: The Vietnam War in American Film. USA: Rutgers University Press, 1990. Hellman, John. American Myth and the Legacy of Vietnam. New York: Columbia University Press, 1977. Philips, Gene D. Conrad and Cinema: The Art of Adaptation. Dallas: Peter Lang, 1995.      

Notes Safety Management

Definition of Terms: Accident – an unplanned, undesired event that may result in harm to people, damage to property or loss to process. Near miss or near accident – an incident resulting in neither an injury nor property damage. Hazard – is any existing or potential condition in the workplace that by interacting with other variables, can result in death, injuries, property damage, and other losses. Hazard control -involves developing a program to recognize, evaluate, and eliminate (or at least reduce ) the destructive effects of azards arising from human errors and from conditions in the workplace.Loss control – is accident prevention, achieved through a complete safety and health hazard control program. Loss control involves preventing employee injuries, occupational illnesses, and accidental damage to the company's property. It also includes preventing injuries, illnesses, and property damage that may involve visitors and the public. Responsibility †“ is having to answer to higher management for activities and results. Authority- the right to correct, command, and determine the courses of action. Delegation – the sharing authority and responsibility with others.Even though we delegate responsibility, we cannot be completely relieved of it. Accountability – an active measurement taken by management to ensure compliance with standards. Safety Management: Safety Management will help us understand our safety responsibilities, take positive actions to prevent accidents, and give you a way of measuring how well we perform our safety duties. As a necessary part of the management process, hazard control is made up of safety audits and evaluation, sound operating and design procedure, perator training, inspection and testing programs, and effective communication regarding hazards and their control.A hazard control program coordinates shared responsibility among departments and underscores the interrelationships among wor kers, their equipment , and the work environment. Many of us mistakenly believe that accidents are only those incidents that result in serious injuries. If a minor injury or property damage results in an accident, some supervisors shrug off the incident and return to their routine work. They let the results of an accident determine their evel of interest in investigating its causes and preventing a recurrence.But we know that the results of an accident ( the degree of loss resulting from it ) are a matter of chance. It would be better to try to control the hazards that lead to accident than try to minimize, the damage done once and accident occurs. Loss control through accident prevention must be accomplished at all times. During safety inspection, be alert for anything that may cause an accident, such as tripping hazards, fire hazards, poorly stacked materials, poor housekeeping, safeguards are missing from machines, nd/or unsafe worker practices.Safety responsibilities cannot be s eparated from the other parts of your work. The best way to describe your Job is to say that you are responsible for safe production. Safety Responsibility as Performance Measure: Areas ot Responsibility: There are tour areas that supervisors must control: 1 Production 2. Quality 3. cost 4. Loss control Production, quality, cost, and loss control are of equal importance in measuring Job performance and cannot really be separated. When you accept a supervisory Job, you lso assume responsibility for the safety of your people.Every supervisor in any company is responsible for the safety of his or her workers. The top manager cannot handle all the details of every Job, so he or she delegates accident prevention responsibilities, along with commensurate authority, to various middle managers. In turn, the middle manager, will delegate responsibility for safety and accident prevention to the supervisor. Thus, you are accountable to your manager for accident prevention, Just as he or she is accountable to the top manager.

My Adventures Across The Wonderful World Of Literature

Dear diary, Through all my adventures across the wonderful world of literature I log my judgement of the printing press changing our language right in front of me. 1946, the renaissance. March 12 Johann Gutenberg†¦ for all he is worth, I despise him. The man named a hero! A Hero! Gutenberg a name to be remembered. Accomplishing a worldwide evolution in literature. His motivation not that of revolution, merely greed. His desire above all else is to become rich, yet I still envy all his name stands for. June 2 Johann Gutenberg- his previous work experience in the mint allowed his intuitive nature to derive a formula for success. His theory for success in wealth; making copious amounts of cheap products. Grandma spoke of the use of old wooden blocks in the olden days. She’d say â€Å"back in my day†¦ no fancy gimmicks like you kids have. I would write in ink or dip a carved block in ink.† For Gutenberg the idea that made him famous, ‘the type writer’. Its functionality paramount to success in all areas of life. So the word spread of the obvious convenience for the people but what I don’t understand is how it benefits our language? September 22 In spite of recent findings I believe the answer to the effect of Gutenberg on the English language is not defined by what he achieved but merely the prospect of an advancing future. I imagine a world in which all the people of the land are able to write a story, a poem, a novel not restrained by the fact that they are not of a wealthyShow MoreRelatedSatire : Satire And Satire1498 Words   |  6 Pagessatirical works have been documented in societies as ancient as the early Egyptian empire. It has made regular appearances in works of literature ever since. Despite the widespread and longstanding presence of satire on the earth, there are many who would say that satire is a largely American practice. This observation is likely due to the fact that one of the world s most famous satirists was born in America and oftentimes made America the subject of his works. This man s name was Mark Twain andRead MoreForbidden Or Unethical? Mary Shelley s Frankenstein1553 Words   |  7 Pagesdisg ust filled my heart†(Shelley). Frankenstein had to face the harsh reality that creeping into the forbidden and unethical results in uncontrollable consequences. Victor devoted most of his early life studying to create a monster. Victor had an interest in alchemy but he found is useless and focused on science but victor calls in natural philosophy. â€Å"Natural philosophy is the genius that has regulated my fate; I desire, therefore, in this narration, to state those facts which led to my predilectionRead MoreAlices Adventures in Wonderland Essay3216 Words   |  13 PagesAn analysis of language features present in Alices Adventures in Wonderland which make it effective for children You see, so many out-of-the-way things had happened lately that Alice had begun to think that very few things were really impossible, and that is the appeal of Wonderland; the confines of reality, which children are unaware of and adults resent, do not exist. The story is therefore, for both ages, a form of escapism, however, whereas the adults Wonderland is limited toRead MoreVictorian And Edwardian Briti A Place Rich Of Strict Christianity1591 Words   |  7 Pagesthemselves and to understand the environment and world around them. By 1881 education was mandatory for all children below the age of twelve. This resulted in many children being enrolled into education systems around them, where they were exposed to books and prints and were given the chance to develop personalities and understanding, through being taught how to write and read. With this new mandatory requirement, a new market opened for print makers across the nation, where material started to stir upRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1763 Words   |  8 PagesGatsby and his devoted love for Daisy Buchanan, and his fight to reclaim her from her womanizing husband –Tom Buchanan. Through series of events and adventures, Nick is pulled into the captivating world of the rich as he depicts the themes of impossible love, dreams and tragedy.      Overall, I would have to say this is one of my favourite pieces of literature. It not only has a captivating storyline, alluring and descriptive characters, but it is also stunningly written; each sentence a divine splendourRead MoreThe Necessity of Partnership to Achieve Greatness Within City of Thieves2666 Words   |  11 Pagesincredible feat. By themselves, the two fellows would have had no chance whatsoever of completing the task set forth for them, but together they form a much stronger bond, and are able to overcome hardship and grow personally. Throughout history and literature are examples of men and women collaborating and achieving something fantastic. Some combinations include Watson and Crick, discoverers of the double helix structure of human DNA, Frodo Baggins and Samwise Gamgee from The Lord of the Rings seriesRead MoreThe Poetry Of Children s Poetry Essay2339 Words   |  10 Pagespoems each; thus my collection represents a very small part of the world if childrenà ¢â‚¬â„¢s poetry. Due to the limitations of this work, I chose to divide the poems into three groups that represent common areas of children’s poetry. The poems were restricted on basis of length, as I did not want to include poems that are incredibly long or those that are incredibly short. I also chose to select only poems with credited authors, eliminating a good deal of nursery rhymes and older poems. My personal preferencesRead MoreFather and Son1952 Words   |  8 Pagescleverly uses short stories to create Nick Adams, a fictional character whose life is analogous to Hemingway himself. Salman Rushdie also writes in parallel to his situations. However, he uses a different approach in his writing style to show the adventure of the protagonist in Haroun and the Sea Of Stories. The authors share common themes, which is failed marriages and the absence of a mother. Through analysis of the novels, one may be able to recognize the different perspectives of both authors onRead MoreSir Philip Sidney and an Analysis of Six of his Poems Essay4370 Words   |  18 PagesEveryone in this world starts somewhere, thousands of new beginnings each day, a new story drafted every moment. A story can be written, told by mouth, or acted out, but it is the original telling, the occurrence of such a story, which remains the most engaging and interesting, leading to the stories that will be told long after the characters are gone. With each birth a new story begins, with each achievement the plot of a story is established, and with each death a story is passed on. Some peopleRead More Colonialism and Imperialism in Joseph Conrads Heart of Darkness2027 Words   |  9 Pagesbelief in an idea, rather then the practicalities of colonialism only aids to brutality of such actions.   Furthermore at the time of the writing of this novella, approximately within the 1800s, exploration was seen as a wonderful adventure and the period of mapping out the world was well under way.   Europeans saw Africa as a black place on the map waiting to be discovered.   When Marlow was young [he] had a passion for maps.   [He] would look for hours at South America, or Africa, or Australia and

Charles Dickens Great Expectations Essay - 988 Words

Charles Dickens: Great Expectations Describe how Dickens creates atmosphere and introduces characters in Chapter One of Great Expectations. In this essay I am going to describe how Dickens successfully uses tension and drama to create atmosphere and to introduce his characters status, emotions and identity in the opening chapter of Great Expectations. The central character, Pip, is followed from youth as he makes the journey from poverty to riches and back again as he attempts to fulfil his own great expectations. To do this I will be examining in close detail the techniques he used to sustain the reader’s interest in the first chapter. Dickens introduces the opening of this novel with†¦show more content†¦This is describing the graveyard and creates images of gravestones and the church overgrown in nettles situated on a flat area of land. Dickens also uses repetition in many places to add effect â€Å"He tilted me again† The place where Pip lives is in the middle of nowhere â€Å"ours was the marsh country, within as the river wound, twenty miles of the sea†. There is a sudden burst of tension when an unknown character suddenly appears, â€Å"Hold your noise†. This happens very suddenly and grabs the readers attention. Towards the end of the first chapter Dickens uses a gothic symbol of death to create fear in both the characters and the readers, â€Å"A gibbet with some chains hanging to it†. A gibbet is a piece of equipment used to bring about the end of someone’s life especially that of a pirate. It is also sometimes known as a hangman’s gallows. Pip is the main character who instantly gets the readers interested in his story from the start. The name Pip being a nickname from â€Å"Phillip Pirrip† would state a point that he may be small for his age and may resemble a seed or a Pip, â€Å"undersized for my years†. Pip is an orphan who knows only the names of his parents and where they are buried â€Å"As I never saw my father of my mother†. Any description he has of his parents or his five brothers are â€Å"derived from their tombstones† indicating a childish imagination. Pip has theShow MoreRelatedGreat Expectations By Charles Dickens1113 Words   |  5 Pagesadventures that the male characters go on. This seems to be relevant in a lot of movies and books like the story Great Expectations by Charles Dickens. In Great Expectations there are multiple female characters like Estella, Biddy, and Miss Havisham who all play a large part in the main character, Pip’s life. One of the first that we meet the character Estella in Charles Dickens’ Great Expectations is when Pip goes to Miss Havisham’s to play with her. The two kids play the game beggar my neighbor when EstellaRead MoreGreat Expectations By Charles Dickens1347 Words   |  6 Pagespoor status of the economy, social mobility does not seem to be occurring at high rates, with the poor getting poorer and rich getting richer. Despite this, social mobility is alive and well, and has been for centuries. In his novel, Great Expectations, Charles Dickens voices the concerns of many that lived in Victorian England during the 19th century by promoting such a desire to live life in a more prosperous social class. One of the most fundamental and reoccurring themes in the novel is that ofRead MoreGreat Expectations By Charles Dickens1426 Words   |  6 Pages Twelve-year-old Charles dickens gets ready for bed after a long day at the blacking house. These Victorian-aged memories will provide him with many ideas for his highly acclaimed novel Great Expectations. Set in 1830 England, Great Expectations is a coming-of-age story about a common innocent boy named Pip and his road to becoming a gentleman through the influence of others. Pip is influenced both positively and negatively by Estella, Herbert, and Magwitch. Estella left a huge impression on PipRead MoreGreat Expectations by Charles Dickens984 Words   |  4 PagesCharles Dickens utilizes his life for inspiration for the protagonist Pip in his novel Great Expectations. They both struggle with their social standing. Dickens loved plays and theatre and therefore incorporated them into Pip’s life. Dickens died happy in the middle class and Pip died happy in the middle class. The connection Dickens makes with his life to Pip’s life is undeniable. If readers understand Dickens and his upbringing then readers can understand how and why he created Pip’s upbringingRead MoreCharles Dickens Great Expectations943 Words   |  4 Pages This is true in many cases but none as much as in Great Expectations. In many ways the narrator/protagonist Pip is Charles Dickens in body and mind. While there are many differences between the story and Charles Dickens life there remains one constant. This constant is the way Pip as the narra tor feels, because these feelings are Dickens s own feelings about the life he lead. Since Great Expectations was written towards end of Charles Dickens life, he was wiser and able to make out the mistakesRead MoreGreat Expectations By Charles Dickens1375 Words   |  6 PagesGreat Expectations by Charles Dickens and The Talented Mr Ripley by Anthony Minghella present similar criticisms of society to a large extent. Both of these texts consider the criticisms of rich social contexts (wealth and status), societal morality (whether a society is good or not. Status [can lead to the wrong people being in a high position i.e. making bad decisions affecting the community/society] Appearance [society appears to be moral/good (if you’re from a higher status) {dickens criticisesRead MoreCharles Dickens Great Expectations1223 Words   |  5 PagesBeloved author Charles Dickens was born on February 7, 1812 in Portsmouth, England. Growing up in a life of poverty, his childhood hardshi ps provided the inspiration to write a myriad of classic novels including his 1861 seminole masterpiece, Great Expectations (â€Å"BBC History - Charles Dickens†). Great Expectations follows the life of an orphan named Pip, who’s perspective of the world is altered when he is attacked by an escaped convict in his parents’ graveyard in the town of Kent. Throughout hisRead MoreGreat Expectations By Charles Dickens924 Words   |  4 Pagesa character driven novel, or a mix of the two. In order for a novel to be character driven, it must revolve more around the characters’ individual thoughts, feelings, and inner struggles, rather than around the quest of the story. Great Expectations, by Charles Dickens, is a character driven novel. While the story does have a plot, it is not contingent upon that plot, but rather is reliant upon its characters and their natures. This is evident from the beginning of the novel. From the opening ofRead MoreCharles Dickens Great Expectations1669 Words   |  7 PagesCharles Dickens He was one of England s greatest authors of the 1800 s, better known as the Victorian era. The various themes and ideas of that time are perfectly showcased in his many novels and short stories, such as Nicholas Nickelby, Great Expectations, Oliver Twist, A Tale of Two Cities, and A Christmas Carol. Much of the inspiration for these works came from the trials and conflicts that he dealt with in his own life. His volumes of fictional writing show the greatRead MoreCharles Dickens Great Expectations1017 Words   |  5 Pagesexperiencer is somewhere else absorbing knowledge of a different setting.This abstract adventure is seized by author Charles Dickens in Great Expectations. Great Expectations is historical fiction giving readers comprehension of the Victorian Era.Upon the reading, readers begin to catch on the intended purpose and its significance. A person who lived during the Victorian Era was Charles Dickens himself.He grew up during a time where differences in social class were to an extreme degree.Dickens went through

Academic Success Essay - 1187 Words

A major reason for students to succeed academically in college or drop out is their level of motivation. Students in college have made the decision attend a college, and therefore have already experienced motivation during the application process. Motivation is defined as the driving force which causes us to achieve goals. Therefore, without motivation, we will have difficulty, if not be unable to follow through with the tasks required to achieve the goals. When a college student is not motivated to graduate, or get good grades, the probability of dropping out is greater. Motivation is required to achieve goals. Many psychologists have researched motivational effects on academic performance. The general consensus is that motivation is†¦show more content†¦According to the results of Etten’s (2008) study, the student’s class in society plays a role in their level of motivation to succeed academically. The seniors mentioned that students from middle class backgro unds received the message that they were expected to get a college degree. Middle class students were told that they can make a difference, and hard work will result in a college degree that will provide them with opportunities (Shawn Van Etten, 2008). The goal of providing themselves with opportunities becomes the goal, and motivation is needed to achieve the goal. Another class related factor is found in the upper-class. The seniors expressed that the upper class parents also sent the message to their children that obtaining a college degree is important however, the reasons to do so are different than the previous groups. The upper class students who expected to have a position waiting for them tended to be less academically motivated. There was little motivation to finish college for them because even without a college degree, they will be financially sound. However, some students reported that some upper class students are motivated to try hard and do well in order to prove tha t they can make it on their own talents (Shawn Van Etten, 2008). The motivation to succeed in college or drop out is generated byShow MoreRelatedContinuing Academic Success Essay1196 Words   |  5 Pagesï » ¿Continuing Academic Success Alejandra Ruvalcaba General Education 12/13/14 Pete Medina â€Å"Continuing Education Success†, personally I never even thought about this nor about setting educational goals for myself, like obtaining a bachelors in criminal justice to achieve a good paying job. In this class I learned how important it is to make my education a priority so I do not get sidetracked by other things that are also important in my life. Setting educational goals for my academic success is a veryRead MoreContinuing Academic Success Essay1166 Words   |  5 Pages Continuing Academic Success Keyaria Tompkins GEN/201 September 22, 2014 Maureen Parker Continuing Academic Success Of course everyone wants to be successful! It takes 100% of effort and determination to be successful. Maintaining believable goals keeps you on track for the road of success. If you keep your goals in mind, you will not astray from them. Achieving goals that you have set for yourself is your responsibility. It is easy to get distracted from your academic goals, if theyRead MoreContinuing Academic Success Essay1172 Words   |  5 PagesContinuing Academic Success When looking at continuing academic success one must make several critical decisions; chose if continuing going to school is the right choice for them. Most of the time when people come to that decision, they come to realize several things. That it is important to continue academic success because it helps you set goals for your academic success, helps you strengthen your learning style, and there are so many sources out there to help you succeed. When one makes thatRead MoreEssay about Academic Success1210 Words   |  5 PagesContinuing Academic Success Kasey E Marsh II Gen/200 3/1/2015 Susie Holiday Continuing Academic Success The end is near to my first class at the University of Phoenix. As I continue on with my education, I would like to have great academic success. Academic success can be achieved by being aware of one’s goals, the writing process and the importance of critical thinking skills. By knowing these things, I believe my academic success will be achievable. Goals SettingRead MoreGen200 Continuing Academic Success Essay1253 Words   |  6 Pagesï » ¿ Academic Success xxxx University of Phoenix GEN200 – Foundations for General Education xxxx xxxx Academic Success Technology and industry is growing at an ever increasing rate, and each year there are new devices or concepts adopted by business wanting to be on the cutting edge. Workers and leaders also need to stay on the cutting edge as well if they desire to excel in their careers. Often, this means that the working adult will return to a learning environment to earn a certificationRead MoreAcademic Success 2 Essay1220 Words   |  5 Pagesï » ¿University of Phoenix Material Academic Success Answer each question below in at least 75 words per question, reflecting on your current abilities, and identify resources to strengthen your skills. Refer to the videos, readings, and other weekly assignments to help you compose your answers. Question Your reflection How would you define academic readiness? Honestly I am not sure, I will say I have not been in school for over 10 years and I am very freaked out at that. I will give my all andRead MoreContinuing Academic Success Essay1502 Words   |  7 Pagesï » ¿ Continuing Academic Success Francheska Masoller GEN/201 Foundations for University Success July-28, 2014 Ann Zomerfeld Continuing Academic Success It is a big step for someone who has been out of school for so long, to have the courage to begin the journey of higher education. Personally, it took me several years of contemplating if going back to school was the right move for me. I postponed it until I realized this was the only way I could provide my family with the life I’veRead MoreEssay about The Answer to Academic Success663 Words   |  3 Pages The Answer to Academic Success For many years students have been using numerous studying techniques to help them succeed in their academic careers. Almost every student in the world studies or at least tries to, but the truth is many of them do not understand the key concepts of doing it effectively. When it comes down to studying there are three important areas that everyone should practice to get better at and they are time control, classroom note taking, and textbook studying. In theRead MoreEssay about Continuing Academic Success1075 Words   |  5 PagesContinuing Academic Success GEN/201 â€Æ' Continuing Academic Success Achieving success is something that many consider to be difficult, sometimes too difficult to be worth even trying. But there are many tools and processes available to help people be successful. By knowing what these tools and processes are, students are able to achieve not only academic success, but also be successful in many other areas of their lives. Setting goals is an important step in achieving success. By recognizing yourRead MoreEssay on Using Technology to Increase Academic Success1246 Words   |  5 PagesUsing Technology to Increase Academic Success I remember growing up and watching my older sister and brother receive English and Math lessons on a small chalkboard that my mother used to help us read and write. It was the same method that her mother and her mother’s mother used to learn. The portable chalkboard was a staple to my families learning ability. In the last ten years technology has seemingly become an extension of ourselves. When I go out with my wife everywhere I go I see kids, adults

Competitive Strategy Techniques Analyzing System

Question: Disucss about the Competitive Strategy for Techniques Analyzing System. Answer: Introduction Retail industry is characterized by high competition and low profit margins. The intense competition between the companies and the saturation of the business has resulted in the eroding profit margins between the companies (Hubbard et al., 2014). Moreover, there are limited options to obtain competitive advantage and most of the retail organizations are dependent upon cost leadership to maximize their profit share. Marketing is also crucial for the retail organizations to attract new customers and maintain the market share (Porter, 2008). Aldi is a leading retail business organization headquartered in Germany. The company was founded in 1964 and since then has become the leading discount retailer across the world. Aldi has created a name for itself by selling the grocery and the farm products at very low prices and tapping the low cost customers. The company keeps its price low by reducing the services offered to the customers and selling products in its own private brand. In the recent years, the company has given competition to various multinational retailers and forced them to reduce their price and profit margins. IN the UK, the major competitor of Aldi is lidl which is also a discount retailer. Both the companies are beating their competitors on premium products by offering bargain prices. Asda, Tesco and Morrisons are the major competitors of the company (Rodionova, 2016). Aldi entered the Greenfield Australian market in 2005 and has created substantial market share wherein no other foreign retail organization had been successful. In this essence, in this report, the marketing strategy of Aldi has been explored (Reynolds, 2014). Background to the Company The Aldi is a brand which encompasses two supermarket retail chains. It has stores over 18 countries and the expanding in other countries. The company operates in major parts of Europe, Australia and the USA. There are about 8000 stores of Aldi situated in different parts across the world. Aldi began its operations in the UK in 1990; however, its presence in the country is limited. In the recent years, the market share of the company is constantly growing due to its no frill attached cheap services. Several affluent customers have also started attracting towards cheap and low cost products offered by the company. The growing affluence of the retail chain has dreaded the previous supermarket chains and the companies have adopted strategies to reduce their prices. In Australia, the company initiated operations in 2001. At that time, the retail market of Australia was dominated by the duopoly of Coles and Woolworths who had maximum market share. Other than that, a local discount retaile r named Franklins was also operational. Although the retail market of Australia was a Greenfield operation, several foreign retailers entered the Australian market and failed as they were unable to snatch their market share from the market leaders. However, Aldi has become successful in the Australian markets as it obtained the market share of Franklins after its failure and provided qualitative products to the customers. Marketing Analysis In order to capture market share and attract new customers, the companies adopt robust marketing strategy. The marketing strategy of a company is strongly related to the sales and operations and the public relations of the company. The business organizations strategize their marketing activities to coordinate marketing activities and maximizing the impact of the marketing tactics (Leake, Vaccarello and Ginty, 2012). In this regard, the marketing methods of Aldi in Australia have been examined in the below section: Aldis Marketing Strategy The marketing strategies of a company can be differentiated under three generic strategies, namely, focus, differentiation and cost leadership. In the focus strategy, the company focuses on a narrow customer segment and adapts its products according to the needs of targeted customers. The differentiation marketing strategy refers to the marketing methods wherein the company develops different marketing plans according to the different target customers. In contrast to it, the cost leadership marketing strategy refers to the marketing strategy wherein the companies reduce their operational cost and pass that cost advantage to their customers (Leake, Vaccarello and Ginty, 2012.). Basically, in the cost leadership strategy, the business organizations market themselves as the cheapest seller of the services. Cost Leadership: It can be examined that Aldi has adopted the marketing strategy of cost leadership and differentiated strategy. In the cost leadership strategy, the company has reduced the operational costs associated with the operations of the retail stores. The retail stores are built with a simple design for easy navigation and the customers are provided with no extra services. The most important contributor to the cheap prices offered by the company is the private labels which are the product manufactured by the company. The retailer also sells fewer items than a typical retail store which increases sales volume and drive discount. Moreover, by implementing private labels the company reduces the cost of the middle man (Lutz, 2015). As discussed above, the designing of the store are done in a manner such that the operational costs are optimized. The stores use natural sunlight and utility costs are minimized. The working of the store managers is also optimized by using stock shel ves instead of boxes. In the same essence, the company has implemented several strategies such as easy scanning, check-out system, self-service and use of shopping carts to reduce the costs to the company. Differentiated Strategy: The Company has implemented differentiated strategy to tap customers from different market segments. In this strategy, the company has targeted the low cost customers and the environmentally aware people. It has targeted its marketing strategy to the environmentally conscious people by increasing the number of environmental friendly policies. It promotes its energy efficient drives, and promotes itself as a socially responsible retail marketer. The company introduces itself as an organization which is not operational twenty four hours and thus adopts energy efficient practices. Moreover, it also promoted the sourcing of fresh fruits and vegetables and the environmentally-friendly packaging. It has also participated in several communities that promote the child nutrition, no artificial color and quality testing (Aldi, 2017). It can be inferred from the above discussion that Aldi follows the strategy of cost leadership and the differentiated marketing strategy. Strategic Marketing Options So far, Aldi has been successful in creating a substantial market share for itself in the Australian market. However, the company can increase its market share by adopting several marketing tactics. In the following section, several recommendations are made to develop the marketing plan of Aldi. Use of Online Methods: As the company is focused on reducing its operational costs, it can implement online methods to drive its marketing strategy. The online methods are cheap and viable option to communicate with the young generation through social media. The company should be responsive of the messages and the complaints of the customers. Other than that, the company should also focus on connecting with its customers on the social media. Aldi can also implement email marketing and social page optimization to attract customers (Leake, Vaccarello and Ginty, 2012). It can share the new schemes and the discount offers to the customers though online methods. Offering free newsletter: Aldi can enhance its customer base by offering a free newsletter. The newsletter will contain information regarding the new offers, products offered by the organization and discounts. It will help the company to increase its potential customer base. Free newsletters are accessible to everyone and it increases brand awareness. Along with it, the company can start blog in the online media wherein it can connect with its customers. The company should connect with its customers and ask for their opinion and responses for the services provided. Incorporating the suggestions of the customers will increase the customer satisfaction and the service quality (Gilmore, 2003). Offer excellent Customer Service: Aldi provided minimal customer services to its customers to reduce its operational costs. However, in Australia the company is also targeting the middle-class customers by providing quality products at reasonable rates. These customers are habitual of getting excellent customer services. Therefore, Aldi can initiate to provide excellent customer services to its customers. The company can hire experienced professionals from the competitor companies such as Coles and Woolworths to incorporate their market knowledge and customer satisfaction techniques into their working (Brink and Berndt, 2008). Building Partnership with the Suppliers: Aldi is a discount retail organization. The company resists selling branded products and relies on its own private label. The company should focus on establishing partnerships with the local suppliers and the farmers in Australia so that it can reduce the cost by bulk operations (Brink and Berndt, 2008). Investing in the longevity of the Customer Relationship: If the involvement of the customer is high with the company, it is more likely that the customers will stay in the company rather than going to its competitors. The company should focus on delivering high quality customer service to enhance customer satisfaction. Asking the customers for their feedback will also make them feel important. Enhancing the customer satisfaction will result in word of mouth publicity which will increase the brand awareness and customer loyalty (Mudie and Pirrie, 2006). Conclusion It can be concluded that the Aldi is prominent discount retailer which has developed numerous strategies to develop its market share in Australia. Aldi was founded in Germany and over the years opened its retail stores in several countries of Europe, the UK and the USA. The company has been successful in developing a niche low cost market. In Australia, the company has implemented two strategies of cost leadership and differentiated strategy to attract customers. In the cost leadership strategy, the company provides its products at a comparatively lower rate than its competitors. In Australia, the major competitors of the company are Coles and Woolworths which offer products at comparatively higher rates. Aldi has forced these companies to reduce their prices. Along with it, the company also follows the differentiated strategy and with it tries to capture the environmental-friendly customers. This strategy can be perceived in the designing of the stores, product packaging and the use of light and utilities. Aldi can grow its market share in Australia by using online marketing channel and offering free newsletters. The company should also focus on building relationships with the suppliers and the increasing the customer efficiency. By building relationship with the customers, the company can invest in the longevity which will result in word of mouth publicity. The satisfied customers will publicize the company themselves and the company can reap profits from it. References Aldi. 2017. Environment. [Online]. Available at: https://corporate.aldi.us/en/corporate-responsibility/environment/ [Accessed on: 21 January 2017]. Brink, A. and Berndt, A. 2008.Relationship Marketing and Customer Relationship Management. Cape Town: Juta and Company Ltd. Gilmore, A. 2003. Services Marketing and Management. London: SAGE. Hubbard, R.G., Garnett, A.M., Lewis, P. and OBrien, A.P. 2014. Microeconomics. Pearson Australia. Leake, W., Vaccarello, L, and Ginty, M. 2012. Complete B2B Online Marketing Serious skills. London: John Wiley Sons. Lutz, A. 2015. 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